Website & User Interface Design

We adhere to  the discipline of "Design Thinking" bringing design and engineering together at every stage, guiding all of our design decisions to be rational as well as inspirational.

Dieter Rams’  “Ten Principles of Good Design”, Donald A Normans’ “Design of Everyday Things” and Edward Tuftes’  “Beautiful Evidence” are the  sacred texts informing the foundation of our creative process.


Information Architecture

For websites we build a working, clickable prototype in grayscale with placeholder text and images to work out all the navigation and layout issues. Once the information architecture is solidified, only then do we move on to fonts, images, graphics and colours. That way we’re not distracted by colour and pictures when you’re trying to focus on the content. This has been an invaluable step that took a long time to embrace but it saves many hours of developer time. Describing an interactive, clickable medium in two dimensional form leads to misunderstanding and too many iterations. Although there are many applications for this step we prefer to use html then repurpose it when we start the actual site.


Content Management System CMS

We have a slightly different approach to content management.  Instead of adapting our designs to one of the major open source CMS platforms like Wordpress or Drupal, we design our user experiences first then adapt the CMS to the needs of the client. This subtle but distinct difference had brought better results and a happier clients.


Adaptive Web Design

If you are reading this on a phone you’re already aware that this site is in fact adaptive. However going this extra step may not be necessary for all websites. We work exclusively in HTML5 so sites  look  great in the browser on a phone or a tablet and if, for some reason you need Internet explorer 7 compatibility, our work degrades gracefully. It may not have all the bells and whistles when viewed in an older browser but it will certainly be functional and legible.


Social Media Campaigns

The social graph is essential to marketing . Navigation of this rapidly evolving space is tricky and can consume vast resources if not done correctly. We’ll guide your effective social media campaign for real results.


Search Engine Optimization & Analytics

This essential step of optimizing traffic and measuring the results is no longer optional when developing new web properties.

Communication Design for Technology

Crossing the Chasm of Popularity to Profitability

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©1997- 2012  Peter Eller  |  1157 east 23rd Avenue East  Vancouver, British Columbia, Canada, V5V 1Y8