I lead the user experience team for two years through the development of this online identity manager.
When I started working on the project they were an identity company going through an identity crisis themselves.
We gave the product the personality of a black lab to denote a trusted friend guarding your identity. Placing him in a 4:3 screen ratio rounded box implied the online nature of the service.
After deciding to focus the company on just one product we conflated the product with the company name and changed to a light sky blue color . The X was pronounced with a K sound. To emphasize this we highlighted it in the logo which also made for a simple animation to denote users login or logged out status.
Services We Provided:
Graphic Standards Guidlines
Graphics Design for Print
Website & User Interface Design
Animation, Motion Graphics & Video
Price Range : 80-100 k
One of the many click maps
Some of the logo references
Communication Design for Technology
Crossing the Chasm of Popularity to Profitability
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©1997- 2012 Peter Eller | 1157 east 23rd Avenue East Vancouver, British Columbia, Canada, V5V 1Y8