Our  Principles

Innovative Design

 

Innovation in design is constantly offering new opportunities. We must always be evaluating these to leverage in our work.

Useful 
Design

 

A work must be useful. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasizes the usefulness of a product whilst disregarding anything that could possibly detract from it.

Aesthetic
Design

 

Only well-executed designs can be beautiful. The aesthetic quality of a product is integral to its usefulness because products used every day have an effect on people and their well-being.

 

Understandable
Design

 

At its most basic a design must clearly express its function, apparent to the user's intuition. At best, it is self-explanatory.

 

Unobtrusive Design

 

Designs should be both neutral and restrained, to leave room for the user’s self-expression. fulfilling a purpose, like tools  neither decorative nor works of art.

 

Transparent Design

 

Design should not attempt to make a product seem more innovative, powerful or valuable than it really is. It should not attempt to manipulate the consumer with promises that cannot be kept.

 

Timeless
Design

 

Our work should avoid being fashionable and therefore never appear antiquated. Unlike fashionable design, it lasts many years – even when the trends may have changed.

 

Consistent
Design

 

Nothing must be arbitrary or left to chance in the design since care and accuracy in the design process show respect towards the consumer.

 

Sustainable
Design

 

Do no harm to your environment,
ideally improve it.

 

Minimal
Design

 

Good design is as little design as possible. a job is finished not when there is nothing left to add but rather when there is nothing left to remove.

Communication Design for Technology

Crossing the Chasm of Popularity to Profitability

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©1997- 2012  Peter Eller  |  1157 east 23rd Avenue East  Vancouver, British Columbia, Canada, V5V 1Y8