07 March 2013
When someone visits the doctor with an ailment and asks for a prescription you’d hope the doctor would do an examination first, make a diagnosis, then give the appropriate treatment. Writing a prescription before making a diagnosis is malpractice, a doctor could lose his licence, unfortunately you don’t need a licence to practice design in Canada When someone comes to me and says “I need a logo”, I ask “why?”. It usually takes about 5 whys before we get to the root of their problem. Designers see themselves as problem solvers, but solving problems is easy, defining the problem is the real challenge. When that’s done the solution to the problem usually becomes self evident. Here are a few things I do to help new clients define their “logo” problem.More..